WHOOP ($10.1B valuation) just signed a 3-year deal with Premier Padel. Here's why that matters.

Some context on the WHO WHOOP's sports portfolio now includes:   \- Ferrari F1 (team partner, 2026 season)   \- PGA Tour (extended through 2028)   \- Premier Padel (3-year deal, all players get WHOOP) Six days after signing the padel deal, WHOOP raised $575M at a $10.1B valuation. Investors include Cristiano Ronaldo, LeBron James, and Qatar Investment Authority. Their athlete ambassadors: Ronaldo, LeBron, Patrick Mahomes, Aryna Sabalenka, Rory McIlroy, Tiger Woods, Michael Phelps. For padel to sit next to F1 and golf in a $10B company's strategy is a massive signal. This isn't a logo on a banner. All Premier Padel tour players will receive WHOOP devices, and elite player ambassadors will be announced soon. Combined with Rolex signing Coello in January and On signing him a week later, padel has gone from zero luxury/tech sponsors to three major deals in three months. What do you think, which players will be the first WHOOP ambassadors?OP deal that was announced last week: